At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.  

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.


Responsible for developing the 3-5 Year Plan for product and defining the key product strategies

Maintains the overall cross-category strategies and roadmap and manages the product strategy content co-ordinator to deliver clear briefs to teams


·       Drives development of 3–5 Year product plan, defining vision and strategy in partnership with VP, BU leads, planning and merchandising

·       Provides market insight and positioning for key strategies

·       Develops Board and Exco inputs

·       Formulates product roadmap and action plan for priority product strategies (in partnership  with Merchandising and Planning)

·       Provides product inputs to other key strategies for the business e.g. China strategy, Americas strategy, Digital strategy and liaises with product teams on delivery

·       Maintains overall Product roadmap for key categories and high level and go-to-market strategy (objectives, financials, distribution strategy for key moments) – works with capsules planning and divisional planning on framework

Works with Director of Product Strategy to ensure sign off on all other elements (commercials etc)




·       Experience in product strategy in a luxury environment  (direct role or via consultancy)

·       Luxury sector and Market & Competitor knowledge

·       Understanding of key areas within Product (Merchandising, Planning, Product Development)

·       Understanding of regional nuances

·       Strong organisational skills

·       Strong Analytical skills

·       Strong presentation development skills (compelling powerpoint creation)

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