Director, Strategic Projects – Global Business Development (Mat Cover)
101 Wood Lane, London, W12 7FW

Company Description

Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 103,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.

The Global Business Development team is responsible for global new business across the Groupe. While the primary focus of the Business Development team is successfully leading and converting new business pitches, the Strategic Projects team carries out a more ad hoc, varied and strategic role. This includes: global and local market prospecting; prospective client intelligence and pre-pitch client vetting; executive performance reporting and insights; industry and sector analyses; third-party consultant outreach; and central third-party tool management.

Job Description

The Director of Strategic Projects will partner with key stakeholders, both globally and on a local market level, to drive growth through enhanced connectivity and intelligence. The successful candidate will need to be a “jack of all trades” to match the varied work that the Strategic Projects team conducts, and will thrive in an environment of limited oversight, while demonstrating excellence in communication and collaboration across brands, geographies and practices.

The Strategic Projects unit is a small, dynamic team who must be able to pivot, depending on the requirements of the day. As such, the below list of responsibilities is not exhaustive and may change over time.


  • Contribute to the identification and vetting of viable global prospects and, once aligned, support the development of actionable prospecting strategies.
  • Using third-party tools, AI and internal connections, provide in-depth prospecting intelligence for senior execs, including a thorough understanding business results and challenges; current marketing strategies; leadership dynamics, etc.
  • If/when assigned to a specific prospect, monitor and escalate important headlines, news, upcoming events, etc. pertinent to the exec sponsor / prospecting lead.
  • Support in the creation of client presentation decks for prospecting meetings / chemistry sessions, etc.


  • Develop strong relationships with each of the new business / growth leads and/or CEOs of the local EMEA markets through regular, scheduled meetings.
  • Within these meetings, you will be responsible for tracking imminent pitches and prospecting activities, as well as providing support in the development of local pipelines.
  • A key focus of this role is to connect the dots across geographies, ensuring that where markets are prospecting the same client, they are connected and share intelligence.


  • As requested (usually multiple times per week), use third-party tools and desk research to vet incoming pitch opportunities for the executive BD team.
  • Create client dossiers for prospecting opportunities (global, regional or local).
  • On an ad hoc basis, support in the creation of intelligence packs covering:
    • Industry / sector intelligence
    • Competitive intelligence
    • Consultant intelligence


  • Responsibility for workload management and personal development of one UK-based Manager/Associate Director.


  • 8+ years of media, creative, production, integrated marketing, or similar experience.
  • Some experience within agency business development would be highly beneficial.
  • Highly adaptable and able to turn their hand to most things e.g. numerical analysis, client/industry research, deck building, copy proofing.
  • Numerically able and analytical; able to pull strategic insights from large data sets.
  • A curious self-starter who takes initiative with minimal oversight required.
  • Strong time and expectation management and the ability to pivot rapidly between multiple workstreams.
  • Experience working for multiple and varied senior stakeholders.

Additional Information


Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave.We treat our people and our clients with respect, transparency and honesty.


This is first and foremost a people business. We are committed to ensuring Publicis Media a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.


True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.

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