Global Strategy Lead
Wood Lane, London, W12
Publicis Groupe UK is a marketing and digital transformation business made up of 5,000 talented and versatile people with expertise in media, creative, influence, technology and data, working across 21 agencies.
Publicis Groupe UK creative agencies include Saatchi & Saatchi, BBH, Digitas, Leo Burnett and Publicis•Poke. Also, within the stable are PR agencies MSL and Kekst CNC and sustainability consultancy, Salterbaxter. Publicis Media is home to Zenith, Starcom and Spark Foundry as well as specialist practices PMX, Performics, Publicis Sport & Entertainment and Publicis Content, providing expertise across media strategy, investment, data and technology.
Langland, Saatchi & Saatchi Wellness and Digitas Health serve clients across health and wellness, science and medicine. They combine expertise across advertising and branding, clinical trial experience, data and analytics, technology, medical strategy and education and public relations and policy.
At the core of Publicis Groupe’s data and technology offering sits Epsilon which provides personalisation at scale through CORE-ID, its proprietary data tech platform.
Publicis Sapient is the business transformation arm of Publicis Groupe, marrying technology, data sciences and business consulting with engineering and creativity, it helps clients transform digitally.
Publicis Groupe UK clients include BT, McDonald’s, ASDA, Tesco, L’Oreal, P&G, Kellogg’s, VW UK, Reckitts Benckiser, Samsung and Disney among others, encompassing six of the UK’s top 10 advertisers.
Annette King is CEO of Publicis Groupe UK. Employees share a common purpose, consistent ways of working and a financial structure that encourages collaboration.
In 2015 Publicis Groupe introduced the Power of One. Simplifying the traditional agency structure, the model removes silos between agencies and disciplines to put clients’ needs at the heart of the structure.
Publicis Groupe UK has offices in Chancery Lane, Television Centre in White City, Baker Street, Turnmills in Farringdon, Windsor, Teddington and Dublin, and people based in Edinburgh. Publicis Groupe has a presence in more than 100 countries and employs nearly 84,000 people worldwide.
The Global Media team forms part of Publicis Groupe’s Global Services offering – alongside Commerce, Production, and Content. It exists to define and then scale the best of our media proposition through existing clients and new business prospects.
This team has representation in Data and Technology (led by Steve Simpson) and Strategy (led by Rian Shah). Collectively, they are charged with defining a winning global media proposition and taking that to market to drive disproportionate growth for both us and our clients.
Success will defined as driving greater consistency of the media product across global markets, improving new business conversion and accelerating the development of existing clients.
To help define and then scale a best-in-class media product, relevant to our clients and agency brands around the world.
To deliver contemporary planning work – work that is informed by data, inspires creativity, and delivers demonstrable growth. The role involves both direct action on select global clients, as well as designing the techniques, training and processes to raise the bar for the media practice globally.
To support the Chief Strategy Officer (CSO) in the production of planning work, thought leadership, and perspectives for clients and new business.
To support the CSO in the formation and running of a global product council in order to raise the quality of our strategy work.
As this team develops a new global operating system for media, the strategy director will be responsible for driving adoption on global clients.
A planner or strategist from any discipline could be suited to this role. They will think truly end-to-end, considering how brands are experienced in media, content, and commerce. They will be naturally interested in the sharp end of our business in terms of data and technology, but they will be well supported by the rest of the team in these areas. They will come into a senior team and must be willing and able to tell a simple story whilst delivering a strong planning point of view.
This person needs a strong background in planning craft and an instinct for modern brand-building. They will be familiar with the connection between business and marketing strategy, audience segmentation, and communications planning in its broadest sense. They will be comfortable briefing research projects and working with analysts to identify growth opportunities and draw stories out of data.
They will be working with strategy and planning teams in multiple markets, often with a need to raise the bar or lead strategic work with teams they are meeting for the first time.
- Adoption of global media operating system and tools
- Client retention and satisfaction scores
- New business conversion
- Improvement in media-driven effectiveness on selected clients
- Improvement in quality of global planning (KPI to be defined)
As part of our dedication to create an inclusive and diverse workforce, Publicis Groupe UK is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion. We are committed to providing reasonable adjustments for candidates with disabilities in our application process.
If you need assistance or adjustment due to a disability, please contact us.