Senior Planner
Chancery Lane, London,

Company Description

As Leo Burnett himself once said: “At the end of the day, we’re just people talking to people.”

And that sums up how we think. We never forget that on the other side of every screen, watching every ad or reading every tweet are people. Not just pairs of eyes with credit cards. But human beings, who want to be entertained, engaged and listened to.

Which is why we want to make work that connects on a human level. That everyone will love. Proudly populist creative work that makes people smile, laugh, cry and everything in between. Whether that’s through advertising or managing brand partnerships with our Sports + Entertainment team.

But it’s also why we believe in being decent human beings. Either to work with or to work for. Because putting people first is at the heart of everything we do.

We believe in the power of a strong, supportive, and inclusive culture that puts people and creativity at the heart of everything we do. We pride ourselves on a genuinely friendly and informal style where everyone’s invited, and the collective is more important than the individual.

We know we’re still falling short when it comes to diversity – but we’re working on it.  Really working on it.

We’ve created the Anti-Racism Collective, to actively advance racial equality within our agency and the industry, and track progress against our commitments, to redress the balance and better represent the society and culture we serve. We’re working with “Free the Work” to support makers and creators from a wider range of backgrounds and we’re working with all our clients to ensure we’re building brands that actively and positively portray all types of people.

It’s our distinctive approach, combined with our passion for populist creativity and relentless pursuit of excellence that makes Leo Burnett such a uniquely special and enjoyable place to work.

Job Description

Within Leo’s planning department, you’ll be part of the agency’s “first creative department” – the place where all our populist creativity starts. To assist you in your role, you will be provided with oversight from a Planning Partner and our CSO, and support from a Junior Planner, as well as our agency’s insights department.

Specifically, we’ll need your help with:

  • Contribute to establishing and a growing account
  • Executing campaigns with strategic & creative excellence. 
  • Defining and embedding rigorous brand strategies.
  • Developing strong client relationships.
  • Managing the work and development of direct reports.
  • Actively contributing to the knowledge and leadership of the planning department.

What Skills We’re After:


  • Must be experienced at developing simple and incisive strategies that have helped to lead outstanding creative work.
  • Must be confident writing and briefing creative teams – and have contributed to a few killer camapigns.
  • Majority of experience earned within creative agencies.


  • Must be a natural collaborator, inspire and earn trust within the creative department.


  • Must be able to define, track and report against campaign KPIs
  • Experience in brand strategy is a preferred – including brand positioning, purpose and architecture.  


  • Must have routinely presented to and collaborated with your clients
  • Category experience not necessary, but experience with big clients is a plus.



Creatively driven – outstanding creativity will be your biggest motivator.

Diplomatic – must be able to work with stakeholders, serving their interests whilst also protecting those of the agency.

Open – must have strong interpersonal skills, able to listen to and work closely with your teams, creative department and clients.

Rigorous – naturally comfortable with understanding and basing thinking in multiple complex data sources.

Ambitious – they will be a pro-active strategic practioner, constantly raising the bar on their own creative output.

Good – Leos people are good people. They are understanding, grounded, humble and kind people. The successful applicant will be this sort of person too. 

Additional Information

Our Commitment to Diversity & Inclusion

Diversity and inclusion are a core part of our DNA at Leo Burnett. We’re committed to building an inclusive culture that encourages, celebrates, and supports our wonderfully diverse employee group irrelevant of their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion fuel our creativity and innovation, it enables us to be closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work.

We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process.  If you need assistance or adjustment due to a disability, please contact us.



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