Senior Strategist
Chancery Lane, London,

Company Description

We are PG ONE.

We are the ideas, production and media for over 30 of the world’s most known and loved brands from the world’s biggest advertiser, P&G (Procter & Gamble).

When you see Pampers, Gillette, Head & Shoulders, Fairy, Ariel, Always & Braun to name a few, that’s us.

We are made differently to conventional agencies as we believe in the power of togetherness. Under one roof you’ll find creatives, designers, strategists, account teams, producers, project managers, data scientists, PR & advocacy teams and media talent, all working as one. 

And you’ll find a culture of pushing new boundaries to solve the most complex business challenges. We call this culture “Dare to be Different” and we are very proud of it. Because we know you have to keep breaking new ground, without fear, to be successful.

Our Commitment
Diversity and inclusion is a core part of who we are at PGOne. We’re committed to building an inclusive culture that encourages, celebrates and supports our wonderfully diverse employee group – whatever their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion doesn’t just fuel our creativity and innovation, it brings us closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work.


Job Description

Strategy at PG One:

You will be part of a small team of experienced strategists, working in partnership with strategic thinkers from across the PG One disciplines including, media, data, influencer and shopper. Strategy helps set the direction of projects and opens up the creative opportunities. P&G love talking strategy and you need to be able to hold your own with senior clients.

Your role as a Strategic Planner at PG One:

As a Strategic Planner at PG One you will have the opportunity to set the strategic agenda on several of P&G’s world-famous household brands.

You will be responsible for leading the day-to-day strategy work across several well-known brands spanning a range of categories. The role is based out of the London office but as most of our clients are based in Geneva there is an occasional need to travel to Switzerland and other European countries (for research).

Strategy development and strategic discussions happen on a spectrum—from shaping high-level brand portfolio strategy to crafting tactical creative briefs. Everything on either end and in between is equally important and expected of a planner at PG One.

Specific requirements for this role:

  • Be seen as a trusted strategic partner by your clients.
  • Get deep under the skin of the target audiences and uncover fresh consumer insights, bringing new perspectives.
  • Nurture and champion outstanding creative work. Working closely alongside the creatives and account team to deliver inspiring briefs.
  • Platform native. We need you to be very comfortable on the digital platforms where our consumers live; using them as much as an educational tool about our target audiences as we do a home for the content we create.
  • Ability to create persuasive and compelling narratives and presentations. Producing logical and evidence-based presentations.
  • Bring foresight and trends into upstream thinking. You will be comfortable working alongside R&D teams from P&G in concept development and future innovation.
  • Help navigate creative work through complex client processes. You will quickly become an expert in the various research tools employed by the client and how best to achieve success. Working with client stakeholders in a pragmatic and informed way.
  • Become a category and product expert. Keeping aware of trends and issues within the category and obsessing over the product details and functions. Understanding the key drivers of the category and how best to take advantage of them.
  • To bring external cultural inspiration. Bringing your interest in wider cultural issues and contemporary popular culture to inspire different viewpoints amongst clients and colleagues. As a regional role you need to be able to reach beyond your own culture.
  • Driving a culture of effectiveness. You will look for opportunities to write effectiveness papers and contribute to a culture of effectiveness.
  • Fully contribute as a member of the PG One strategy team. Sharing knowledge and supporting others as well as contributing thought pieces.
  • Proactive and reactive. Whilst we spend a lot of our time responding to client’s requests and challenges, we equally need a planner who can proactively bring new ways of thinking, learning, and communicating that drive brand building.
  • Relationship builder. Strategy development and oversight should not be transactional; nor should the Account Leader be the only point of contact for our clients. Being a strategist at PG ONE is operating as a brand consultant, which requires a nurturing of partnership and continuous building of trust.

Skills and Experience:

  • Experience as a lead strategist in an advertising agency or marketing background.
  • Well versed and confident in social/digital first campaigns.
  • Experience of working with large FMCG clients and on multi-market campaigns.
  • Experience of working in multi-disciplinary teams.
  • Excellent client management skills.
  • Expertise across touch points.
  • A natural collaborator and problem solver.
  • Ability to bring energy/spark to a meeting and breath disproportionate interest into traditionally low interest categories.


Additional Information

PG One has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

  • WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
  • REFLECTION DAYS – Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
  • HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
  • FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
  • HYBRID WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday.
  • AGENCY DISCOUNTS, onsite gym, and discount in our Publicis-Owned Pub – “The Pregnant Man”

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. 

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).


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