Overview
Manager, Digital Marketing – Beverly Hills, 90210, United States of America
How we LEAD:
Virgin Music Group is currently seeking a Manager, Digital Marketing for our Beverly Hills, CA office. The Manager will lead digital, social media content and fan community management initiatives for a VMG roster of priorities in the market. They are responsible for constructing comprehensive digital media album campaigns including but not limited to: implementing tools and platforms to increase fan engagement, social media strategy, digital partner management, etc.
How You’ll CREATE:
- Strategize the digital narrative, short form video and content aspects of digital marketing campaigns for a roster of priority artists spanning the genres of Pop, Alternative, Rock, K-Pop, Electronic, Hip-Hop and more.
- Strategize creator and influencer campaign initiatives in support of artist releases – inclusive of working with agencies and developing 1:1 relationships with key content creators and channels.
- Manage cross-platform social media content calendars and digital fan engagement experiences.
- Build and manage an artist’s owned audience by increasing data capture via CRM strategy – including but not limited to Pre-Save, SMS and newsletter marketing.
- Monitor the wider social media and digital landscape for relevant trends, content opportunities and initiatives to best serve current campaigns.
- Contribute to and work with paid media department on digital advertising spends, budgets and viral/creator campaign strategy.
- Collaborate with internal departments (marketing, production, insights, promotion, commercial and program enterprises) to execute effective interactive strategies.
- Manage multiple campaigns in a fast-paced, entrepreneurial environment.
- Liaise with 3rd party vendors in the content creation, fan building and social community management marketplace.
- Maintain professional relationships with artists, label and management partners.
- Troubleshoot administrative and support queries across social media platforms.
- Utilize insights from a variety of analytics platforms to assess campaign performance, amplification opportunities and measure success.
- Author campaign decks and documents for presentation to internal Virgin Music Group teams, label and artist partners, digital marketing partners and DSPs.
Bring Your VIBE
- Proficiency in Adobe Creative Cloud program suite (with focus on After Effects, Photoshop, Premiere Pro, Illustrator, InDesign)
- Proficiency in Microsoft Office (Word, Excel, Powerpoint, etc) and/or Apple iWork (Numbers, Keynote, Pages, etc) program suites
- Proficiency in social media AR and Effect template creations (TikTok Effect House, CapCut, Spark AR, Snap Lens Studio, etc)
- Experience with audience and social media music analysis platforms: Chartmetric, Co:brand, MelodyIQ, Trendpop, YouTube Studio, Meta Business Suite, etc.
- Interest in gaming, metaverse and innovation spaces
- Passion for social media and short form video marketing.
- Must thrive in a team environment but be able to take initiative and work independently.
- Strong analytical skills with ability to create case-studies and campaign reporting decks.
- Candidate must be extremely organized and detail motivated and possess a high degree of confidentiality
- Degree in relevant field, and/or equivalent career experience
- Music industry or artist relation experience
