Overview
Head of Marketing – Retail – Booker Group
Location: Wellingborough, NN8
Reporting to: Head of Marketing
As Head of Marketing – Retail, you’ll play a key role in shaping how Booker connects with its retail partners and their customers. This is a strategic leadership position where you’ll guide the development and delivery of our Retail Marketing plan, ensuring campaigns are aligned with business priorities and deliver real value.
You’ll lead a talented team to create effective, customer-focused marketing across seasonal events, brand development, and in-store experiences. You’ll also oversee our Added Value Services programme—securing exclusive deals that help retailers “Make More” and “Save More,” strengthening the appeal of Booker’s symbol brands.
This role is ideal for someone who enjoys working collaboratively, has a strong commercial mindset, and is passionate about delivering marketing that makes a difference. If you’re ready to take ownership of a high-impact area and help shape the future of retail marketing at Booker, we’d love to hear from you.
Retail & Brand Marketing
Developing and delivering seasonal and event campaigns
Ensuring all leaflets and POS align with promotional programmes
Writing and owning the annual Retail Marketing strategy
Managing the customer journey and brand guidelines
Supporting trade shows and delivering in-store POS
Trade Marketing
Leading NPD launch campaigns and trading packs
Driving the WAFB programme with strong product and price messaging
Creating range brochures, pre-sells, catalogues, and recruitment collateral
Added Value Services
Identifying and negotiating exclusive deals for symbol retailers
Delivering supplier marketing obligations
Driving AVS offers in line with long-term plans
Budget & Project Management
Building and managing the Retail Marketing budget
Delivering campaigns efficiently with strong ROI
Leading cross-functional projects from concept to delivery
Team Leadership
Inspiring and developing a high-performing marketing team
Setting clear objectives and providing ongoing feedback
Ensuring succession planning and team capability
Championing Booker values and leading by example
Store Support & Local Campaigns
Collaborating with Sales Teams to support stores
Managing RDM toolkits and Retailer Welcome Boxes
Proven experience in wholesale, convenience retail, and B2B marketing
Strong commercial acumen and budget management skills
Demonstrated ability to lead and develop teams
Excellent communication, influencing, and negotiation skills
A track record of delivering results and meeting deadlines
Experience working cross-functionally and driving performance
Adaptability and problem-solving skills in a fast-paced environment
Shift Hours: 38 hrs per week (Monday – Friday)
Salary: Competitive
